Monday, February 18, 2008
Temple festivals and micro economy
Attukal Pongala festival is typical of every temple festival that is conducted in Kerala, which is instrumental not only in boosting the cultural and religious morale, but also the economic situation of the common people in a subtantial way. It is a splendid opportunity one gets to try out fortunes in business though in a small scale. Usually women are seen more involved in such casual business affairs. For some of them it would be an ideal time to sell buttermilk, or sell good home-made pickles, some others will try their luck in selling snacks. Consumer products like toys, bangles, bags and temple offerings like garlands, flowers etc. are also sold. Attukal Pongala is festival is a wonderful example of how religious festivities complement the micro economy.
at 10:32 PM